Plan For Success at your Next Trade ShowIf you view your every attendance, at a trade show or conference, as an opportunity of a lifetime - and plan accordingly - you will reap tremendous rewards. Plan effectively and utilize the resources available to you and you will increase your odds tremendously. If you both plan and train to be successful at these events you will establish and reinforce your position as a respected business within your targeted niche.
Planning and TrainingSo what does planning and training entail? Ask yourself these questions and decide if you are ready to attend your next trade show in full force.
1. What is your budget?
2. What trade show is right for you?
3. How much should you spend on your booth?
4. How many people should you send to the show?
5. How do you attract customers to your booth?
6. Should you use gimmicks to draw people to your booth?
7. How much time have you spent planning for the trade show?
8. Have you ever attended the specific trade show before?
9. If not, what should you do?
10. What is your follow-up plan?
11. Where should your booth space be located?
12. What should you take with you?
13. Are you prepared if your materials get lost along the way?
14. What extra items should you take with you?
15. How should you pack?
16. How will your personnel stand out among the others?
17. What are the do's and don'ts at a trade show?
18. Do you know how to define a "hot" prospect?
19. How much time should you be prepared to spend with each prospect?
20. How do you turn a prospect into a one-on-one sales opportunity?
21. How much literature should you take?
22. Do you have a strategy?If you can't answer these questions you should re-think your plan.
"Golden Tips to Maximize Trade Show Results" is the most comprehensive learning tool you can provide for your trade show staff. This highly visual computer-based training program is provided on CD-ROM and will show you how to:
