Golden Trade Shows

Only 29% of companies which exhibit at trade shows determine objectives or strategies. Only half of those (14.5%), ever follow through with their goals or strategies at the show. The remainder fail to determine objectives or strategies at all. Golden Tips to Maximize Trade Show Results is a 2-hour computer-based training program -- packed with dozens of tips, secrets and techniques for your trade show planning, staff training and selling. This highly visual computer-based training program is provided on CD-ROM and will show you how to:

• Plan for your future success in Trade Shows.
• Dramatically increase the effectiveness of your trade show exhibit and sales efforts - directly impacting your sales and your bottom line.

This comprehensive, computer-based training program provides you with three printable guides:

• Golden Trade Show Guide - a summary of the training including a list of items to store in your trade show 'tool kit'.
• Facilitator's Guide - a guide to effectively administer computer-based training to your employees.
• Interactive Practice Guide - a guide to help you conduct group practice sessions for your upcoming trade shows (in a classroom environment).

Two games are also included:

• One game is designed to help individual employees retain the material covered in each module.
• The other game is designed to help small teams of your sales personnel practice developing their own skills for upcoming trade shows - in a very fun and interactive way!
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Golden Memory Retention

Consider this -

What if you could present your new employees with an orientation program which included memory-retention exercises to help them:

• quickly remember your company products/services?
• quickly remember information they need for their job?
• remember the information with great retention?

GoldenQuest helps sales and customer service people to remember whatever you need them to remember - about your company's:

• Products/Services
• Product features
• Instructions on product use
• Sales techniques

Reduce ramp-up time and increase performance -

Our first goal is to help your employees hit the ground running on the very first days of employment, or whenever you have a new product going to market. We help you dramatically increase the ability of your employees to quickly know your products and services - inside and out.

Reduce training costs, and errors -

Our second goal is to help you decrease your training costs - and errors. Most companies spend more time and money in training programs than they probably should. The results are often poor - much of the time with only 20% retention of the material. Cut costs in training, and you will immediately affect your bottom line.

How we do it -

We achieve the above mentioned goals for you by creating custom memory-retention exercises for your products or services. A number of well-known news programs have spotlighted these same techniques on their shows. We enable your employees to be better prepared at a much faster pace, and we can save you money spent in traditional training programs and the money lost in having poorly prepared sales and customer service employees.

In a short presentation of less that 15 minutes we will show you how to:

• Reduce training time
• Reduce training development costs
• Get people up to speed much more quickly
• Improve employee performance
• Achieve better results

Interactive Business Cards

A Digital Business Card is a CD-ROM small enough to fit in your coat pocket or wallet - about the size of one of your business cards (with rounded corners) - but it is actually a small CD that can be played in most tray-fed CD drives (excluding autos, stereos and slot feeds).

• Executives and sales people are now using them instead of their old-style business cards. Names and contact information appear right on the CD.
• Perfect for trade shows as a giveaway. People are wearing them on a strap around their neck - just to generate interest. When visitors inquire, another card is pulled from the pocket and given to them.
• A hyperlink on the card leads people directly to your web site (a task that’s getting harder and harder to accomplish on the web).
• Helps you advertise your business, products, and services using highly visual and interactive digital multimedia.
• An ideal tool to increase your business awareness and create brand-name recognition.
• The fastest, simplest and most economical method of marketing your business, products or services (for the price of a stamp you can mail the card in its companion mailer with a space for a personal note - a key technique for any salesperson).
• Provides you with the means to conduct market research for your company - tracking sales by region, by salesperson, by product number - or anything else that your business needs to track.